ASICS Gel Quantum Infinity Launch Party in Tokyo

Have you ever walked into a shoe store with interactive light fields, DJs blasting house music, and been immediately offered free alcohol by smiling salesman? I was not expecting this series of events when I walked into my favorite shoe store in Tokyo after work, desperately needing new shoes for my trip to Thailand. But here I was, drinking “Gel” berry flavored cocktails and trying on the latest Gel Quantum Infinity Series. Have a look below:

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As an avid runner, I have always been a huge fan of ASICS. When I participated in 5k cross country races in the US, I always used the Gel Noosa series. I love both the design and how comfortable these shoes are, I even wear them to work! It’s hard to think about owning another brand of running shoes since I have trusted this brand for so many years. That is why I was happy that I coincidentally walked into the launch party for the Gel Quantum Infinity release party! I have been to many parties in Tokyo, but this is one of the first that I have accidentally walked in on.

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With the “tech midsole” and the full length gel, the cushioning on this shoe is state of the art not to mention has a futuristic design. After I tried on these shoes, I could definitely feel the difference of the Gel when I stood up. I could also feel a bounce in my step when I started jogging in the store. Figuring that stumbling into this release party was destiny (and because I really liked the feel of the gel), I happily bought the shoe for 20,000 yen ($180).

Some of the highlights of the Gel Quantum Infinity include its lightweight and multipurpose usability. Though in America ASICS are mostly branded for running, I think a lot of Japanese people like them for fashion as well as I saw a lot of families shopping there. After finding the perfect fit (a size 25.5 in Japan), I happily decided on this shoe. I am excited for the future places that I travel with these sweet kicks (next being Bangkok)!

The only real negative point I’ve seen brought up about these shoes is the gel insole wearing down after 6 months of use. I am hoping since Tokyo mostly has fair weather without snow, that these will last a long time. Regardless, I will never forget going to this launch event because they really hyped it up.

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